Licensing lets your brand, content, software or know-how earn money in markets and formats you will never serve directly.
The licence is where that value is protected. Scope, exclusivity, territory, term and quality control decide whether you have created a revenue stream or handed over an asset. With trade marks there is an additional trap, as licensing your mark without meaningful control over how it is used can undermine the mark itself, so quality control is essential.
A licence grants someone permission to use your intellectual property on defined terms.
We help with:
- licensing out trade marks, content, designs, technology and know-how;
- taking a licence of someone else’s IP to build into your product or service;
- royalty structures, minimum guarantees, reporting and audit rights;
- exclusivity, territory and field of use restrictions; and
- sub-licensing and what happens to it when the head licence ends.
We define exactly what is licensed and for what purpose, who owns improvements and derivative works, how the licence is policed, and what must stop when it ends. Where royalties are involved, we make sure you can actually verify what you are owed. For software licensing and distribution, see Tech and AI.
Our Approach
Legal advice that makes running and growing your business easier.
We start with your business, not the law.
Before we open a document, we want to understand what you are trying to do commercially. The legal answer is only useful if it serves that.
We get to the point.
You get a clear view of what matters and what does not, in plain English, with the real risks separated from the noise.
We give you an answer.
Not a menu of options and a shrug. We tell you what we would do, why, and where there is a genuine judgment call for you to make.
We stay available.
Whether you work with us on a single project or on a subscription, we are here for the follow-up question. We would always rather you asked.
Ways of working together
Fixed-fee projects
A single, defined piece of work for an agreed fixed fee, communicated before we engage. Reviewing a contract, drafting your terms, handling a negotiation.
No surprises and no hidden fees
Flagship Subscription
Ares Access
Ongoing support on a fixed monthly subscription, for businesses that need commercial legal input regularly rather than as the occasional one-off.
- Dedicated lawyer
- Fixed monthly fees
- Commercial advice on demand
From £500 plus VAT per month
Legal Health Check
Fixed fee of £2,000 plus VAT
Any questions?
Phone: 02382 420035
